The July 20, 2008 Money section of USA Today features an interview with BSA Chief Scout Executive Robert Mazzuca. Mazzuca discusses how Scouting helps develop character and leadership qualities.
In the interview, Mazzuca also addresses some of the challenges facing today’s Scouting movement as it approaches its 100th anniversary, especially in the area of public relations. Here is an excerpt:
“It’s time to reintroduce the American people to the Boy Scouts and quit letting other people define us. For a decade, we have abandoned the field of public relations and dialogue, and we have such a positive story to tell. Everybody has a good feeling about Scouting, and we have not been telling that story at all.” [bold added]
As I mentioned previously, I think BSA’s current efforts towards improved marketing and public relations is a very positive development.
Link [Photo: BSA]
