A December 28 Associated Press article features a BSA National announcement of Hispanic outreach pilot programs launched in several cities to test ways to introduce scouting to Latino families. As part of the outreach, BSA will be running radio and television commercials, hiring bilingual speakers, and working with churches that serve Latinos.
To improve scouting’s Latino-appeal, according to the article, less emphasis will be placed on individual achievement and there will be greater focus on strong family connections.
